Friday, October 24, 2014

4 Simple Tips to Market Your Mobile App

The market for mobile applications has significantly increased in recent years. With the advent of various smart phones, most notably, the iPhone, the demand for different kinds of applications has skyrocketed, giving app developers a venue to market their applications to a wider demographic. Mobile app marketing is a competitive industry, with more than 140,000 applications available for the iPhone alone; it can be difficult to compete.

Now that stronger and more efficient phones have been created that can handle applications for just about any purpose, application developers have started creating application after application to cater to the increasing need for useful and up-to-date apps designed for just about any need out there. With hundreds of thousands of mobile applications all demanding for consumer attention, how does one compete? 

There are so many mobile app developers out there but few actually make it. This is because other developers have more access to media coverage than others. Fortunately, there are some ways you can employ to come up with a good mobile app marketing strategy that would allow you to find your place in the spotlight. Below are some simple tips you can employ to advance your cause:

Offer something different

There are so many developers out there who design applications just for the purpose of being able to make one. The number of applications out in the market is very overwhelming but this does not mean that there is no space for something new and unique. One of the best mobile apps marketing strategies you can employ is to make sure what you have to offer is not something ripped off from an existing application. While it can be difficult to create an entirely new product, this does not mean that you cannot take something old and give it a little twist. You can take an existing product and reinvent it into something that would offer more use to consumers.

If you cannot come up with something entirely unique, then the least you can do is create something out of an existing application to make it worthy of your consumers’ attention. Even if you already have a concept in mind or if you have already designed an app, it is still important to ensure that it has all the makings of an app that would stand out from the rest. You cannot expect a mobile app marketing strategy to work if you don't have anything new to offer.

Make use of social networking sites and blogs to get noticed

Target on sites like Twitter, LinkedIn and Facebook and keep in mind that the more people talk about your app, the greater you chances for success. One useful mobile app marketing strategy to employ is to make sure that people would want to talk about you. Twitter is a useful venue for this especially with the number of users in the site. If people talk about your app on twitter, you have automatic access to millions of users all over the world.

Blogs are also a good option. The more popular your app is in social networking sites, the higher you chances of being blogged about. Once you attract the attention of the top review bloggers, you are guaranteed to hit the jackpot soon. When people look for apps online, they usually look for reviews written about these products to find out how useful they are. If you attract the attention of top bloggers, they can do the mobile app marketing for you.

Take advantage of hype

A lot of products sell primarily on hype. If you let more people know about your app even before it is released, you can generate more attention and once it is launched, you can watch you sales counter go up like never before. However, for this mobile app marketing strategy to work, you have to make sure that your app is good enough to deserve the hype or you will end up failing. If you know for sure that you have a good enough products to deserve the attention, then you shouldn't have to worry about anything, as your product should be able to speak for itself.

Focus your attention on the launch

A good mobile app marketing strategy is to launch big. If you want to earn a lot at the onset, then you have to make your launch as big as you can. Make sure that your launch reaches newsletters, blogs, social networking sites and other websites. You can do this by writing blog posts with all the necessary hype and get as many people to help you out. If you know that your product is worth something, and then you only have to worry about getting it known, afterwards the app should be able to market itself.

Tuesday, October 21, 2014

How to Get Wordpress Blog Indexed by Google in Less Than 24 Hours

I have never had a problem getting my sites indexed by Google. Most often within a few hours and on the very rare occasion within 2-3 days tops, but it is one of the questions I get asked most often because many people do have difficulties drawing the attention of search engines to their site for the first time.

 Here are the proven ways that I use on every site that has never failed me yet. Use these 10 steps as a checklist when you build a site and you will be getting indexed in no time flat.

1. Use WordPress. It is a known fact that the Big G loves this platform. So if getting noticed quickly is a problem then switches your site over as fast as you can. Even if you are only planning on setting up a squeeze page, you should use this platform. However, Google is Google’s baby.
2. Make sure you have the Sitemap plugin installed. Submitting a Sitemap is a very important piece to the indexing puzzle. With WordPress, it is done automatically every time you update your blog.
3.  Install the All in One SEO plugin. This will make all of the SEO bits much easier for you and it is then built into the admin panel and makes it possible to apply the necessary SEO elements to every page and post that you set up.
4. Install the Onlywire plugin. This will automatically shoot your posts out to all of the social bookmarking sites. That means that every post you add will get immediate backlinks pointing to your site from high profile sites that Google crawls almost non-stop. If it finds a link to your site on one of those sites, it will follow the link and crawl your web pages. All you have to do is add your login details to the plugin settings.
5.  Install the cbnet Ping Optimizer plugin and add a list of ping sites. This will ping every time your site is updated. WordPress already has a ping system built in but this one is better.
6. Install the EzineArticles plugin. Submit your posts to the article directory.
7. Change your Permalinks structure to "custom" and put /%postname%/ in the field. This will make much more search engine friendly urls for your pages and posts.
8. Be sure to have included the necessary privacy policy, about and contact page and make sure they are linked to the main page of your site. For privacy policies, I use a plugin called Easy Privacy Policy. It is a one click setup that will generate the page for you so you do not need to worry about knowing all of the legal mumbo jumbo. Just one click and it is done.
9. If you intend to use your site for affiliate sales or AdSense, do not add any monetization until the site is indexed. Google does not always like to index affiliate sites, but it is perfectly fine with it once your site has been indexed so long as you do not spam or break their terms of use.
10.  Once you have all of the above in place, do a minimum of two -three posts. Be sure to use those plugins you installed to submit to ezine articles and fill out the All in One SEO boxes at the bottom of the page with your Title, description and keywords. The bookmarking and Sitemap will look after themselves automatically.

That is all there is to getting indexed. Using this technique, every page and post is optimized, back linked, pinged and submitted on the Sitemap with pretty much no extra effort on your part.

I guarantee that if you follow this checklist, your sites will be in the search engines normally within 24 hours or a few days at the very most. If not, then double check that you are not breaking the rules because I have yet to have in NOT work for me. Once you get onto it, you can have a website set up, configured and completed in about an hour.

To check to see if your site has been indexed, all you have to do is type into Google. If it serves any results, you are indexed. If it says "no results found" you haven't been indexed yet. If after 24 hours you do not see results, do at least one more post and make sure you submit as before.

6 Ultimate Steps to Effective Blog Commenting on Other Blogs

Commenting on other people's blogs is indirectly responsible for me receiving over 2000 page views and directly accounts for more than 25% of my total traffic. It's hard to ignore stats like that and as such I have documented the processes I follow and the strategies I use to grow my own blog traffic whilst making fantastic connections and building amazing relationships with my fellow webmasters. At the same time I have noted things that frustrate me when I am commenting on other blogs and outlined steps you should take to alleviate these potential issues on your own site.

The power of effective blog commenting is something that is often spoken about, and I believe this is because it is cost effective (well, OK it's free but it does take time) and it is the only traffic generation method that builds trust and credibility, helps develop relationships, and fosters a sense of community at the same time.
Effective Blog Commenting Tips.

Try and Read the post

 I can't believe I am including this but sometimes, although the comments are clearly NOT SPAM they have no relevance to the post itself! Once I had a reader reference something related to the post and a few comments later someone said how they liked reading about - and he referred to the reference not the post topic. LOL! E for Effort at least I suppose, but it highlights the importance of actually reading the post. One really insightful comment has more power than 100 spammy 'great post' comments any day.

Be yourself

 No Matter what you say, be yourself and offer your opinion but don't be a dick about it. On the flip side, there is no need to suck up to the blogger with over the top comments about how you loved their post. Most of them see straight through this anyway and it just makes you look like a spineless goodie goodie when your comment is viewed amongst the many valuable ones. I see this ALL THE TIME on the problogger sites. Remember; if you don't like the post then don't comment!

Start swimming with the smaller Fishes

 Don't get me wrong, following the highly influential blogs is fantastic as they continually pump out top notch content and are an amazing source of information, but if you want to build your own community and develop relationships in the blogosphere you need to start swimming with smaller fish. There is a no. of reasons for this including the sheer no. of comments and readers that the big fish have. How are you to stand out in this huge ocean? You are also a little fish so there's no point trying to attract the attention of the Sharks. If however you engage with other smaller fish, not only do you stand out on their site and in the comments thread, but building your own school of smaller fish will put you in a much better position to be noticed by the sharks later on.

Subscribe to the comments thread

 Subscribe to follow-ups so you can see the response from the site owner. Sometimes their response may require a further point to add or question to ask and if you come back to respond again it has a lasting impact on the site owner and solidifies the genuineness of the engagement in the first place. TIP: DO NOT subscribe to the comments thread on the Big Blogging sites unless you want to receive follow-up comments into your inbox for years to come!

Be Consistent

Thought you were getting to read about a traffic generation method that does not require consistent action? Sorry. Just like anything you do in life, consistency is the key and this is especially prudent when blog commenting. Effective Blog Commenting is about building relationships, not one night stands! Make sure you continue to develop and nurture this relationship through constant interaction and mutual respect.

Be Mutually Respectful

Talking about being consistent has reminded me of the importance of mutual respect. Don't act like you are all that, it's not endearing and doesn't help your cause. In fact, it's the super affiliates and big names in the industry who are the last to big note themselves. Take a leaf out of their book and stop with the attitude already. If you are interacting with a blogger and you don't feel there is mutual respect there, disengage.

That's it! Just remember to go out there, be yourself, have fun, don't be afraid to ask for help, engage with others and then do it all again. What are your thoughts on blog commenting in general in regards to long term Return on Investment? Do you have any tips or strategies that you use to help with your Blog Commenting?

Friday, October 17, 2014

3 Proven Tips For Creating A Powerful Landing Page

Often times paid search advertising campaigns are launched by pay-per-click do-it-yourselfers without proper education or knowledge on just how important your landing page is. This is evident by the fact that so many of them use the homepage of their web site or another page on their site as a landing page. Only in certain instances can the homepage of a website act as a landing page.

Many do-it-yourselfers fail to realize two things. The first is that their landing page is the single most important page of their web site as it relates to converting a click to a desired profitable action and two, the success (or failure) of an paid search campaign rises and falls by the conversion rates and as a result, the utmost attention needs to be given to the landing page especially when it's the recipient of paid traffic.

Tip 1: Do not use your index page (homepage) of your web site as a landing page. 

By using the homepage of your site as a landing page, you are giving the Internet user a palette of choices in the form of navigational links. This in turns encourages them to surf and explore rather than the desired action of converting them to make a purchase, opt in or sign up for a newsletter, etc.

Tip 2: You want to optimize your landing page for conversions by adding core keywords to the verbiage of your landing page. 

This will almost always raise conversion rates. Remember, the object is not to achieve a high page rank in Google; the object is to convert the user to your desired action whether that is to make a purchase, sign up, opt in, etc. You must create your landing page with that mind and not distract your visitors by offering links to other areas of your website.

Tip 3: Advertise a clear message on your landing page. 

Keep it simple; don't bombard your visitor with too much word clutter. Be sure to use one or two simple ideas conveyed by large text and some images. Be sure to place things of importance near the top of the page and create your landing page with the assumption that people will be viewing your page with 800 x 600 resolutions because this is the norm.

Conclusively, you want your landing page to have a clear call to action. The words you choose for your landing page should reflect and entice them to that action with big bold colorful buttons. For example: "Buy Now" or "Sign Up Now", "Start 10-Day Free Trial Now", and so on. Your call to action should be prominent and repeated several times if necessary. Bottom line is you must make it easy for people to do what you want them to do or they will never do it.

Monday, October 13, 2014

Engaging the Power of Focus for Achieving Your Goals Pt4

The power of focus with commitment and consistency creates momentum; and momentum creates more momentum. The actions we take in life not only bring success but also teach us new ways of being in the world. For example, if we are expanding ourselves to grow our business, receive and be open to love, create a deeper level of intimacy in all areas of our life, we become more courageous. The more bold action we take the more comfortable we become in our own skin. Being comfortable in who you are allows you to experience life from a different perspective.

The power of focus has taught me to completely up-level my life and business. In order to meet my goals and keep my creative juices flowing, I have learned to focus my time and attention on only the activities that will bring the desired results. This means if you want to have more fun, grow your business, lose weight, or improve your relationship with yourself, but find yourself distracted (wasting an outrageous amount of hours on Facebook, for example), then it's time to bring the power of focus into your life.

Ways to Refocus to keep yourself on track, you need a few simple ways to refocus:

 1. Change the Question. You can change your focus by changing your question. If you find yourself focusing on the wrong things, then try changing your question. For example, instead of asking yourself, "Why am I so slow?", you might ask yourself, "How can I speed up?" You might ask yourself, "What are three things I want out of this exercise?" Whenever you get distracted or lose focus, rather than "tell" yourself to focus, simply refocus by changing the question.
2. Remind yourself of the goal. If you lose focus, simply remind yourself of what you want to accomplish. Don't beat yourself up over getting off track. Instead, use that same energy to focus and make progress on your goal.

3. Find a way to chart your progress. 
It doesn't have to be sophisticated. It could be crossing off items on a list, or writing marks down on a board. By charting your progress, you'll remind yourself to refocus on the goal.

Common Scenarios and Solutions
Here are some common scenarios and how to address them:

1. How To Focus Now. Ask yourself, what do you want out of this moment? Ask yourself, how can you get more XYZ out of this moment?

2. How To Focus for 20 Minute Intervals. Set a goal. Use a timer.

 3. How To Focus for a Day. Identify three outcomes or wins that you want for the day. Set a mid-day checkpoint, and a checkpoint at the end of the day, to check your results.

4. How To Focus for a Week. On Mondays, identify three outcomes or wins that you want for the week. Set a time on Fridays, to review your results. Set a checkpoint mid-week to evaluate your progress. Review your three goals for the week each day.

5. How To Focus for Month. At the start of the month, identify three outcomes that you want for the month. On Mondays, review your three goals for the month. Each Friday, review your progress towards your three outcomes for the month. Set a checkpoint mid-month to re-evaluate your three outcomes for the month. Consider making your focus a 30 Day Improvement Sprint, where each day you invest a small amount of time or go for little wins that add up over the month.

6. How To Focus for a Year. Identify three wins for the year. Assign deadlines for your wins for the year to specific months on the calendar. Review your progress towards your wins each month. If your focus requires significant investment, then consider making one of your items a theme for a given month, and add extra focus to your goal for 30 days.

7. How To Focus for a Lifetime. Identify three wins that you want for your life. Periodically invest a month, such as a 30 Day Improvement Sprint, to focus on one of these achievements.

Troubleshooting Your Focus

We all have our days. Sometimes it will be easier to focus than others. Don't get discouraged. Instead, take action. Here are some things you can try to address your issues with focus:

1. Change the questions you are using. 

If you are using questions to change your focus, but they aren't working, then try some new questions. This is the simplest way to really hone in on which questions help you achieve the best focus, and the best part is they should be highly reusable, every time you need them. You will get better over time.

2. Change the time frame. 

If 20 minutes is too long, then try 5 minutes. If 30 minutes is too short, then try 40. Experiment to find your sweet spot. For example, for many people, their sweet spot is 20 minutes of intense focus, and then take a 5 or 10 minute break.

3. Change your approach. 

If a time limit isn't working, then try a quantity limit, such as "identify five items." If a quantity limit isn't working, then try a quality limit, and see how good you can do. Find a way to connect it to your values. For example, if you like adventure, than make it an adventure. If you like to learn, then make it a learning exercise. If you like excellence, then make it about excellence.

4. Change your pace. 

Try speeding up or slowing down. If you can create a sense of urgency, then you may find it easier to stay fully engaged. If you find that creating a sense of urgency stresses you out, then slow down you r pace and focus on skill and quality.

5.  Change the time or change the place. 

When all else fails, one of the best ways to change your results is to change the time or change the place. Maybe you can focus better at night or vice-versa. Maybe you need to try another room, or try another place entirely. The key is to find what works for you, and then to understand why it works for you.

One thing to keep in mind is that stress can work against your focus. If you keep finding yourself in stressful scenarios, than remind yourself to focus on what you control and let the rest go. One of the best ways to deal with stress is to take action, and if you take focused action, using the steps above, then you can help cope with any stressful situations that you face.

Thursday, October 9, 2014

Engaging the Power of Focus for Achieving Your Goals Pt3

Identify your approach or strategy for focus. Having a strategy that works for you will help you improve over time. If your current approach is not working, then you can explore and test other approaches. One of the simplest approaches to test is to see how much you can do within your time limit. This makes it a game and frees you from analysis paralysis and perfectionism.

Here are some examples of common approaches:
1. Focus on just getting something done within the time limit. Stay focused until your time limit is up. Focus on spending the time on it until your time runs out.

2. Focus on quantity. Do as many or as much as you can until the time runs out.
3. Focus on quality. Focus on doing a great job within the time limit.
4. Make a fast pass through and then go back and drill down in more detail. This is a focus on speed, but not necessarily quantity. It's more about going across before diving down.
5. Make a game of it. Find a way to have fun.
6. Test yourself. Challenge yourself to beat your record.
7. Improve your skill. Use the time you are already spending to get better at what you do.

You can combine strategies. The trick is to pick a strategy and run with it. If it's not working, then change your approach.

Dump Your Distractions.

Make a time and place for things Clear away internal and external distractions. If you have a time and place for things, this will help you quickly eliminate common distractions.

Clear Away Internal Distractions

1. Address your body. Deal with any thirst, hunger, or bathroom needs.

2. Clear your mind. Dump what's on your mind down on paper. Create a simple parking lot for thoughts, ideas, and distractions. This will free up your mind to focus on the task at hand. Simply write everything that is on your mind down on paper so that you can go back to it later. If something else pops up on your mind, simply add it to this list.

3. Respond to your self-talk. If your self-talk or mental chatter or internal questions are distracting you, then simply write them down. Remind yourself that now is not the time. Write it down and deal with it later. Remind yourself that you carved out this time to focus on the task at hand. When you have a time and place for things, it's easier to focus and to refocus.

Clear Away External Distractions

You know what distracts you. Structure yourself for success. Here are some reminders of things that can be distractions:

1. Clear your workspace. If you declutter your workspace, you'll have less things in your way to tug at your attention.

2. Shut down any communication distractions. This includes phones, email, social media, etc.

 3. Address any people distractions. Let others know you don't want to be disturbed. One simple way to make this easier is to let people know when you are available and when it's a better time to interrupt you. What's not effective is when people have to keep guessing at when they can interact with you.

 4. Address any site, smell, or sound distractions. For example, if there is noise you can't eliminate, then find your favorite music or find a way to add white noise. If there are shiny objects that keep calling your name, then get them out of your site. 

5. Address any comfort distractions. This includes making sure that temperate is not an issue. Makes sure you can find a comfortable position, so that your body is not distracting you.

Share This Post:

Google Here!