Friday, October 17, 2014

3 Proven Tips For Creating A Powerful Landing Page

Often times paid search advertising campaigns are launched by pay-per-click do-it-yourselfers without proper education or knowledge on just how important your landing page is. This is evident by the fact that so many of them use the homepage of their web site or another page on their site as a landing page. Only in certain instances can the homepage of a website act as a landing page.

Many do-it-yourselfers fail to realize two things. The first is that their landing page is the single most important page of their web site as it relates to converting a click to a desired profitable action and two, the success (or failure) of an paid search campaign rises and falls by the conversion rates and as a result, the utmost attention needs to be given to the landing page especially when it's the recipient of paid traffic.

Tip 1: Do not use your index page (homepage) of your web site as a landing page. 

By using the homepage of your site as a landing page, you are giving the Internet user a palette of choices in the form of navigational links. This in turns encourages them to surf and explore rather than the desired action of converting them to make a purchase, opt in or sign up for a newsletter, etc.

Tip 2: You want to optimize your landing page for conversions by adding core keywords to the verbiage of your landing page. 

This will almost always raise conversion rates. Remember, the object is not to achieve a high page rank in Google; the object is to convert the user to your desired action whether that is to make a purchase, sign up, opt in, etc. You must create your landing page with that mind and not distract your visitors by offering links to other areas of your website.

Tip 3: Advertise a clear message on your landing page. 

Keep it simple; don't bombard your visitor with too much word clutter. Be sure to use one or two simple ideas conveyed by large text and some images. Be sure to place things of importance near the top of the page and create your landing page with the assumption that people will be viewing your page with 800 x 600 resolutions because this is the norm.

Conclusively, you want your landing page to have a clear call to action. The words you choose for your landing page should reflect and entice them to that action with big bold colorful buttons. For example: "Buy Now" or "Sign Up Now", "Start 10-Day Free Trial Now", and so on. Your call to action should be prominent and repeated several times if necessary. Bottom line is you must make it easy for people to do what you want them to do or they will never do it.

Monday, October 13, 2014

Engaging the Power of Focus for Achieving Your Goals Pt4

The power of focus with commitment and consistency creates momentum; and momentum creates more momentum. The actions we take in life not only bring success but also teach us new ways of being in the world. For example, if we are expanding ourselves to grow our business, receive and be open to love, create a deeper level of intimacy in all areas of our life, we become more courageous. The more bold action we take the more comfortable we become in our own skin. Being comfortable in who you are allows you to experience life from a different perspective.

The power of focus has taught me to completely up-level my life and business. In order to meet my goals and keep my creative juices flowing, I have learned to focus my time and attention on only the activities that will bring the desired results. This means if you want to have more fun, grow your business, lose weight, or improve your relationship with yourself, but find yourself distracted (wasting an outrageous amount of hours on Facebook, for example), then it's time to bring the power of focus into your life.

Ways to Refocus to keep yourself on track, you need a few simple ways to refocus:

 1. Change the Question. You can change your focus by changing your question. If you find yourself focusing on the wrong things, then try changing your question. For example, instead of asking yourself, "Why am I so slow?", you might ask yourself, "How can I speed up?" You might ask yourself, "What are three things I want out of this exercise?" Whenever you get distracted or lose focus, rather than "tell" yourself to focus, simply refocus by changing the question.
2. Remind yourself of the goal. If you lose focus, simply remind yourself of what you want to accomplish. Don't beat yourself up over getting off track. Instead, use that same energy to focus and make progress on your goal.

3. Find a way to chart your progress. 
It doesn't have to be sophisticated. It could be crossing off items on a list, or writing marks down on a board. By charting your progress, you'll remind yourself to refocus on the goal.

Common Scenarios and Solutions
Here are some common scenarios and how to address them:

1. How To Focus Now. Ask yourself, what do you want out of this moment? Ask yourself, how can you get more XYZ out of this moment?

2. How To Focus for 20 Minute Intervals. Set a goal. Use a timer.

 3. How To Focus for a Day. Identify three outcomes or wins that you want for the day. Set a mid-day checkpoint, and a checkpoint at the end of the day, to check your results.

4. How To Focus for a Week. On Mondays, identify three outcomes or wins that you want for the week. Set a time on Fridays, to review your results. Set a checkpoint mid-week to evaluate your progress. Review your three goals for the week each day.

5. How To Focus for Month. At the start of the month, identify three outcomes that you want for the month. On Mondays, review your three goals for the month. Each Friday, review your progress towards your three outcomes for the month. Set a checkpoint mid-month to re-evaluate your three outcomes for the month. Consider making your focus a 30 Day Improvement Sprint, where each day you invest a small amount of time or go for little wins that add up over the month.

6. How To Focus for a Year. Identify three wins for the year. Assign deadlines for your wins for the year to specific months on the calendar. Review your progress towards your wins each month. If your focus requires significant investment, then consider making one of your items a theme for a given month, and add extra focus to your goal for 30 days.

7. How To Focus for a Lifetime. Identify three wins that you want for your life. Periodically invest a month, such as a 30 Day Improvement Sprint, to focus on one of these achievements.

Troubleshooting Your Focus

We all have our days. Sometimes it will be easier to focus than others. Don't get discouraged. Instead, take action. Here are some things you can try to address your issues with focus:

1. Change the questions you are using. 

If you are using questions to change your focus, but they aren't working, then try some new questions. This is the simplest way to really hone in on which questions help you achieve the best focus, and the best part is they should be highly reusable, every time you need them. You will get better over time.

2. Change the time frame. 

If 20 minutes is too long, then try 5 minutes. If 30 minutes is too short, then try 40. Experiment to find your sweet spot. For example, for many people, their sweet spot is 20 minutes of intense focus, and then take a 5 or 10 minute break.

3. Change your approach. 

If a time limit isn't working, then try a quantity limit, such as "identify five items." If a quantity limit isn't working, then try a quality limit, and see how good you can do. Find a way to connect it to your values. For example, if you like adventure, than make it an adventure. If you like to learn, then make it a learning exercise. If you like excellence, then make it about excellence.

4. Change your pace. 

Try speeding up or slowing down. If you can create a sense of urgency, then you may find it easier to stay fully engaged. If you find that creating a sense of urgency stresses you out, then slow down you r pace and focus on skill and quality.

5.  Change the time or change the place. 

When all else fails, one of the best ways to change your results is to change the time or change the place. Maybe you can focus better at night or vice-versa. Maybe you need to try another room, or try another place entirely. The key is to find what works for you, and then to understand why it works for you.

One thing to keep in mind is that stress can work against your focus. If you keep finding yourself in stressful scenarios, than remind yourself to focus on what you control and let the rest go. One of the best ways to deal with stress is to take action, and if you take focused action, using the steps above, then you can help cope with any stressful situations that you face.

Thursday, October 9, 2014

Engaging the Power of Focus for Achieving Your Goals Pt3

Identify your approach or strategy for focus. Having a strategy that works for you will help you improve over time. If your current approach is not working, then you can explore and test other approaches. One of the simplest approaches to test is to see how much you can do within your time limit. This makes it a game and frees you from analysis paralysis and perfectionism.

Here are some examples of common approaches:
1. Focus on just getting something done within the time limit. Stay focused until your time limit is up. Focus on spending the time on it until your time runs out.

2. Focus on quantity. Do as many or as much as you can until the time runs out.
3. Focus on quality. Focus on doing a great job within the time limit.
4. Make a fast pass through and then go back and drill down in more detail. This is a focus on speed, but not necessarily quantity. It's more about going across before diving down.
5. Make a game of it. Find a way to have fun.
6. Test yourself. Challenge yourself to beat your record.
7. Improve your skill. Use the time you are already spending to get better at what you do.

You can combine strategies. The trick is to pick a strategy and run with it. If it's not working, then change your approach.

Dump Your Distractions.

Make a time and place for things Clear away internal and external distractions. If you have a time and place for things, this will help you quickly eliminate common distractions.

Clear Away Internal Distractions

1. Address your body. Deal with any thirst, hunger, or bathroom needs.

2. Clear your mind. Dump what's on your mind down on paper. Create a simple parking lot for thoughts, ideas, and distractions. This will free up your mind to focus on the task at hand. Simply write everything that is on your mind down on paper so that you can go back to it later. If something else pops up on your mind, simply add it to this list.

3. Respond to your self-talk. If your self-talk or mental chatter or internal questions are distracting you, then simply write them down. Remind yourself that now is not the time. Write it down and deal with it later. Remind yourself that you carved out this time to focus on the task at hand. When you have a time and place for things, it's easier to focus and to refocus.

Clear Away External Distractions

You know what distracts you. Structure yourself for success. Here are some reminders of things that can be distractions:

1. Clear your workspace. If you declutter your workspace, you'll have less things in your way to tug at your attention.

2. Shut down any communication distractions. This includes phones, email, social media, etc.

 3. Address any people distractions. Let others know you don't want to be disturbed. One simple way to make this easier is to let people know when you are available and when it's a better time to interrupt you. What's not effective is when people have to keep guessing at when they can interact with you.

 4. Address any site, smell, or sound distractions. For example, if there is noise you can't eliminate, then find your favorite music or find a way to add white noise. If there are shiny objects that keep calling your name, then get them out of your site. 

5. Address any comfort distractions. This includes making sure that temperate is not an issue. Makes sure you can find a comfortable position, so that your body is not distracting you.

Sunday, October 5, 2014

Engaging the Power of Focus for Achieving Your Goals Pt2

The issue of focus can never be overemphasized in life, like i will always say, a man without focus in life is like a football match without a goal post. So what are you kicking the ball for? So what are you living for


How to improve your focus with Writings

1. Write down your goals. List them as simple bullet points. Having a simple list will remind you of what you want to accomplish.

 2. Write down action steps or tasks for your goals. This will make it easy for you to always know your next action or task, without having to work too hard trying to remember what comes next. This will help you stay focused, especially when you are overloaded or overwhelmed.

 Identify Your Reward System

Identify a reward system that that makes it satisfying to retain your focus. People that are best at focusing have an internal reward system. It is the reward or satisfaction that makes focus work.

Here are ways to develop an internal reward system:

1. Focus on personal effectiveness. Gain satisfaction from the focusing itself, build a mental model of yourself as a focused person and act that out.

2. Focus on a job well done. In this case, the result is the reward. Focus on something that you know will be very satisfying to complete. Once you are done, that result is your reward.

3. Link it to good feelings. Find a way to feel good as you are focusing. If you feel good while you focus, you will naturally do so more often. This might mean reminding yourself why you are doing it. This might mean simply acknowledging yourself for making the effort. This might mean changing "how" you are doing it. Remind yourself little wins can go a long way for full engagement.

You can also use external rewards. Give yourself a reward once you are successful, something external that will be satisfying to you. Make sure it is something you control.

The benefit of the internal reward is that you control it, and it's with you wherever you go. Additionally, focusing on internal rewards helps you avoid negative patterns. Some negative patterns include:

1. Negative thinking about yourself, such as thinking of yourself as scatterbrained, or unable to focus. Instead, you focus on the opportunity to improve your ability. You can simply focus on the practice, or the performance of the task.

2. Negative thinking about the activity, such as thinking about how much you don't enjoy the activity. Instead, you focus on the why that makes it meaningful, or the how that makes it enjoyable.

Set a Time Limit

Set a time limit to stay focused. Setting a time limit will help you stay focused. For example spend 20 minutes working on your goal. It's easier to stay focused when you know it's not forever. Also, having a time frame will help you pace yourself. Most importantly, you can use different strategies for staying focused for different time frames.

There are a variety of different time frames and you have to choose the most appropriate one for what you want to accomplish for your goal. Your time frame may not complete the goal, but it will get you further along. Then you can choose another time frame.

Here are some example time frames for focus:

    You can focus for 5 minutes.
    You can focus for 20 minute intervals
    You can focus for the day.
    You can focus for the week.
    You can focus on something for the month.
    You can focus on something for the year.

The more focused the time frame, the greater power you have to truly dedicate your focus to that one task.

If you have a hard time focusing, the trick is to start with a small time frame and gradually increase your attention span. Focus is like a muscle - the more you work at it, the stronger it gets. By practicing in intervals, you can learn to focus for 5 minute, 10 minute, 20 minute intervals. If you can focus without distractions for 20 minutes at a clip, you can dramatically improve your productivity, while reducing your task switching. In fact, a common success pattern is to focus for 20 minutes, then take a five minute break, especially when studying or doing knowledge-intensive work. Taking breaks will help you recharge and refocus.

Note -
Using a metaphor can help you stay focused. For example, if you have a challenge and it feels like you're hitting a wall, use a metaphor like "blasting through the wall" or "scaling the wall." This will help you pace yourself as well as stay in the right mindset. If your mindset is working for you, then change the metaphor you are using to represent the challenge.

Wednesday, October 1, 2014

3 Proven Keys to Finding a Successful Keyword

In general, Internet marketers understand the importance of keyword research. In fact, most guides to Internet Marketing will mention keyword research, and maybe even give you some training on how to do it. Unfortunately for you, most fail to do it justice.

Beginners often fail to see the real importance of keyword research and miss this step entirely. But it cannot be said enough...Without proper and extensive keyword research, you KILL your chances of online success. Your pages will lie at rest in the great Google abyss with NO traffic, NO money, and a whole lot of wasted time. The good news is that this first and all-important step doesn't have to be difficult or time consuming anymore. What will follow is the absolute easiest way to master the art of keyword research. 

Your Direct Competition Needs To Be Manageable

 Unless you already have an established network of related websites (or a ton of money) it is pointless to try and rank for highly competitive broad keywords such as “credit cards”, “weight loss”, “Internet Marketing”, etc.

The Keyword Needs to Be in High Demand

 unless a decent amount of searches are being performed for this keyword, it would be pointless to try and rank for it. 

You Want To Target “Buying” Keywords

A buying keyword is a keyword based on people's impulse to buy something. These are the keywords where people are searching with their credit cards already in hand.

For example, take a look at the following search terms and see how the context of the NEED to find answers and solutions changes with each keyword term:
i) 'facts on acne' compared to 'buy acne cream'
ii) 'snoring causes' compared to 'how to stop snoring'
iii) 'barking dog' compared to 'how do I stop my dog barking'

In each of the above examples of “keyword phrases” (a keyword made up of several words, often called a “long tail”); the second version is the buying keyword. If your website ranks high for these phrases (keywords from people in a buying frame of mind, or looking for a solution to a dire problem), chances are you WILL make sales. The person looking for the information is more inclined to spend money to solve their problem.

The first examples of each of the above keywords are more generic keywords – people looking for information pertaining a specific topic. The bottom line is that the money is in choosing buying keywords. Spend some time really thinking about your potential target market. Use reverse psychology to find your ideal customer.

By performing proper keyword research and picking buying keywords, you will be leaps and bounds ahead of your competition, and making big money online becomes very easy. In order to actually get started and find that in-demand, buying keywords with low competition, we'll begin with the greatest resource available...Google themselves. 

Go to the Google Keyword Tool for yourself, and enter a keyword of your choosing.
While it is true that we need to target keywords that are both in demand and have low competition, dream big when beginning your research.

Are you interested in weight loss, credit cards, or some other “mega-niche”?  Don't let people tell you those markets are “too saturated”. They're not with proper keyword research at least. You should have several niche ideas ready to plug in if you've followed the last few steps. Let's get started by having Google give us some keyword ideas. I will start with the keyword “stop snoring.

Sunday, September 28, 2014

Revealed 5 Tips for Successful Blog Marketing

There are various challenges these days. Some things are easier than others to manage. Take successful blog marketing as an example. There are lots of methods, many tools, methods and techniques used to manage successful blog marketing strategies. Some work better than others. Now how are you able to attain the best results?

Know-how is definitely the answer. Doing practically anything is simple when you're conscious of the way to. Anything is simpler to perform for anyone who is well-informed when it comes to it. In the same way, the key to getting good results with blog marketing, personal blogging or any other form of blogging and social interaction is more know-how about what works leading to how, and why it really works.

Continue reading to improve your know-how.

The following are 5 tips for successful blog marketing in particular and most other forms social networking on the internet in general:

1. Passion and excitement in your writing

You must also show the same in all other communication with your readership. You blog content must be focused and centered on the needs of your specific niche. Why would this be important? Because we all know that content is king. That is the only reason people come to your blog: - Good, focused content delivered with passion and excitement. What exactly happens when/if you follow this advice? All your blog posts will stay on topic, thereby fully engaging your blog visitors.

2. Minimize the sidebar plugins

Don't overload your blog with plenty of unnecessary, flashy or over-busy sidebar plugins. That is important because you want as little as possible to distract your blog visitors from your excellent content. And because the clutter of useless gadgets will detract from the few banners and clickable links you should always have in your sidebar that would enhance your visitor experience.

3. Posting schedule

Always maintain a solid consistent posting schedule. Endeavour to post to your blog every other day or once a week at the minimum. The principal reason for this is that it is very important in helping to maintain your readership. It is also a very good idea because if you don't keep your readers interested with updated post entries they will very likely find some other blog that does, and there are so many out there!

4. Targeted Traffic

You must find ways to drive targeted traffic to your blog... And why is this advisable? Though content is king..., if nobody sees that content it's not going to reign over anything is it? It won't even reign over itself... Any other reason? Well, people need to find your blog for all kinds of other wonderful reason besides your great content. Remember those 'beautiful AdSense ad blocks, the exciting banners and helpful, clickable links' in tip # 2? How are they going to "enhance" anybody's experience especially your own? (If you know what I mean).

5. Get The "Know-How"

And this is important as a consequence of why? Successful blog marketing involves so many different disciplines. Many skills - some you are good at, some you have no idea about. You need to find out, discover, and yes even learn many new skills. Are there any additional reasons? It is easy when you know how. This was the favorite saying of one of my professors at college, and it is true. No need to expert at any of these; just "know" the skills. The more you know, the more successful you will be with blogging, blog marketing or blog profits in general.

When you follow these 5 tips carefully you are very likely to have very satisfactory results with successful blog marketing. You could possibly then have a much every one of the joys, benefits and fruits those great results provide you with. Should you ignore these 5 tips, prepare for much worse results and concurrently lower benefits/profits.